Independent practice
Brand identity, built to last
I am an independent graphic designer focused on branding and visual identity. I shape the core marks, typography, and color systems that let a brand hold together across every format it lives in.
My approach
Working directly with founders
I work directly with clients from initial concept exploration through to final asset guidelines. Each identity is built as a long-term system, so the mark, type, and color behave consistently wherever the brand appears.
My process prioritizes enduring visual marks, rigorous typographic hierarchy, and functional design. Every project is structured to produce scalable brand guidelines that teams can easily implement.
How a project runs
Four stages, one system
01
Research
I study the business, its audience, and the competitive field to define what the identity must communicate.
02
Visual direction
I explore marks, type, and color directions, narrowing to one clear route with a strong rationale.
03
Refinement
I refine the chosen direction into a precise identity, tuning the typographic hierarchy and proportions.
04
Delivery
I hand over final assets and brand guidelines so the team can apply the identity consistently.